Philips actively develops LED lighting; it has entered into the general lighting from commercial, architectural lighting. Philips introduced four specifications in Taiwan this year one time, including 7 watt, 8 watt, 10 watt, 13 watt LED bulbs, priced at 399 Yuan, 399 Yuan, 499 Yuan, 599 Yuan respectively, in view of the same price of 8-watt LED bulbs last year, it was 599 Yuan last year, but it is 399 Yuan this year, that is, the decline is as high as 33.39%.Compared to the layout Philips conducted in LED lighting last year, Philips is more positive towards prices and new products. Last year, Philips introduced 6-watt LED bulbs at 499 Yuan, 8 watts at 599 Yuan, as well as its award-winning LED bulb "Queen of the Stars" in the general lighting market. So the industry believes that Philips' energy-saving bulbs will still dominate the general lighting market, but also make money, so in the past, it just tested the water temperature of the LED general lighting market.
But this year, Philips has been different, it introduced intelligent lighting group HUE in the high-priced market in the first half of this year the LED bulbs, now it launched four models at the same price with local brands, and turned to aggressive pricing strategy. Although this action of Philips makes the competition among the local brands to be more intense, also means that, the era that LED bulbs become the mainstream of general lighting has come.Lite-On pointed that the automotive lighting market is a niche market with higher profits. Although the automotive components supply chain is relatively closed and lighting verification time is longer, if the firms enter the supply chain, the partnership will be very stable. Lite-On Automotive Corporation has been cooperating with many automobile brands from U.S., Europe, Japan, and Mainland China. In particular, the firm attracted new customers from Japan and China in 2013.
Taiwan-based LED manufacturer Unity Opto stated the firm's automotive lighting products have been in the process of verification by Europe-based brands. The firm hopes to obtain verification in 2014.LED chipmaker Formosa Epitaxy recently launched its newest product, package free chips (PFC), which can be used for LED automotive front lighting. The firm said that the LED chips used within LED automotive front lighting require high brightness. Shipments of automotive front lighting with Formosa Epitaxy LED chips inside began in small amount in June and the number is expected to increase in July.Laster Tech, a Taiwan-based LED automotive lighting module design and manufacturing firm, has been a supplier for Shanghai Koito Automotive Lamp. The latter firm has a 30% market share in China. Through the cooperation with Shanghai Koito, Laster has been supplying products for brands such as Volkswagen, Toyota, and Honda.
But this year, Philips has been different, it introduced intelligent lighting group HUE in the high-priced market in the first half of this year the LED bulbs, now it launched four models at the same price with local brands, and turned to aggressive pricing strategy. Although this action of Philips makes the competition among the local brands to be more intense, also means that, the era that LED bulbs become the mainstream of general lighting has come.Lite-On pointed that the automotive lighting market is a niche market with higher profits. Although the automotive components supply chain is relatively closed and lighting verification time is longer, if the firms enter the supply chain, the partnership will be very stable. Lite-On Automotive Corporation has been cooperating with many automobile brands from U.S., Europe, Japan, and Mainland China. In particular, the firm attracted new customers from Japan and China in 2013.
Taiwan-based LED manufacturer Unity Opto stated the firm's automotive lighting products have been in the process of verification by Europe-based brands. The firm hopes to obtain verification in 2014.LED chipmaker Formosa Epitaxy recently launched its newest product, package free chips (PFC), which can be used for LED automotive front lighting. The firm said that the LED chips used within LED automotive front lighting require high brightness. Shipments of automotive front lighting with Formosa Epitaxy LED chips inside began in small amount in June and the number is expected to increase in July.Laster Tech, a Taiwan-based LED automotive lighting module design and manufacturing firm, has been a supplier for Shanghai Koito Automotive Lamp. The latter firm has a 30% market share in China. Through the cooperation with Shanghai Koito, Laster has been supplying products for brands such as Volkswagen, Toyota, and Honda.
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