it is actually more like a cell phone than a notebook

 Modular BCD is currently used to make battery chargers and LED backlight drivers for mobile phones and other consumer electronic devices, such as GPS navigation devices and netbooks. AnalogicTech's president, CEO and CTO Richard Williams stated: "The notebook market was dominated by Maxim but the mobile internet device market requires an entirely new architecture, it is actually more like a cell phone than a notebook. So we are developing products that go after netbooks that will aggressively compete against Maxim's position."

TVs represent another sizeable opportunity for AnalogicTech that can be captured using modular BCD. According to Williams: "We'll offer best in class LED backlight drives that can power up to 2500 LEDs. Our drivers will allow the system to change the backlight of each tile [of LEDs] by over a million levels of brightness, thanks to 8 bits of current control and 12 bits of pulse width time. This will enable display manufacturers to test and adjust the brightness of all the tiles so that they look alike." Precisely, this means that manufacturers will be able to use 5-cent LEDs, instead of 50-cent ones, says Williams.

At the same time, power consumption of TVs could also be reduced if the LEDs are illuminated or dimmed according to the image being shown. As Williams explains: "Our drivers will allow you to save up to one sixth of the current than if you were to illuminate the TV using full brightness all the time, as is the case with CCFL backlights today." The drivers have the ability to adjust every string of LEDs according to brightness, current and delay, and on a frame by frame basis, although Williams notes that the benefit of these capabilities won't be fully realised until beyond 2011.

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